Tangerine has been appointed by two UK boxers, lightweight Anthony Crolla and middleweight Callum Smith.

Tangerine has been tasked with raising the boxers’ profiles in the build up to their fights this summer.

The communications consultancy has been appointed by boxing trainer Joe Gallagher to manage Smith and Crolla’s ongoing media commitments in and outside of the ring. It will help build on the boxers’ popularity over the coming months – offering strategic media advice to help the athletes develop their commercial potential.