Tangerine has appointed Sam Gregory to the newly created position of managing director of B2B.

Joining Tangerine’s B2B team from IAS B2B Marketing, Gregory has been tasked with developing it into the ‘UK’s leading B2B PR specialist’.

Tangerine’s Group MD, Sandy Lindsay, said: “B2B has very quickly become a key sector for us and we are very serious about developing it, so we are thrilled that Sam has come on board to develop our B2B offering further and put Tangerine at the forefront of this specialist area.”

Earlier this week Tangerine was named Outstanding Public Relations Consultancy at the 2011 CIPR Excellence Awards.
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[img|jpg|Sam Gregory]