Tangerine PR has been appointed by specialist beverage bottler Cobevco to develop and implement an international communications strategy for the company following its multi-million pound rebrand at the end of 2012.
As one of the world’s leading suppliers of bulk filling services, Cobevco is trusted by top drinks producers bottling in the UK. Processing beverages that are bulk imported into the UK – and produced domestically – Cobevco’s Cheshire-based plant is capable of bottling and packing more than five million litres of wine, beer, cider, spirits and soft drinks each week.
Having already worked with the specialist filler to develop its corporate identity and branding, Tangerine’s B2B team is now tasked with building awareness of the new Cobevco brand and its capabilities, especially in the key growth markets of Australia and Chile.
Adrian Curry, managing director at Cobevco, said: “Following the support of the team during the first stages of our rebrand, we were convinced that Tangerine was the right agency to develop and implement a communications strategy to support our ambitious plans for growth over the next five years. They demonstrated a real understanding of our business and the industry that we operate within, as well as the international wine market, so we’re very much looking forward to working with them on this campaign.”
Sam Gregory, MD of Tangerine PR’s B2B team, said: “Cobevco’s offering is truly world class and it plays a vital role within the global drinks industry supply chain. Our communications strategy will highlight the impressive capabilities of the company in line with its rebrand, engaging audiences from all over the world in creative new ways to achieve real cut through and support its long term growth goals.”