Following a three-way competitive pitch, Tangerine PR’s B2B team has been appointed by Plastic Card Services Limited (PCS), provider of plastic cards and associated services, to deliver a PR campaign targeting national, trade and business media.

Using its proven strategic approach to B2B PR, the team is creating a campaign to communicate the full breadth of PCS’ product offer and support services to sectors including retail, leisure and automotive industries, and ultimately raise the profile of the company to reflect its current market leading position.

Rob Nicholls, managing director at PCS said: “PCS is a major player in the plastic card industry, so we want to build a profile that truly mirrors this position. From the outset, we were impressed by Tangerine’s strategic, yet creative approach to PR, and the team’s understanding of our long-term ambitions and objectives. We look forward to working with them to bring our vision and ideas to life.”

PCS, which is head-quartered in Macclesfield, produces over 50 million plastic cards each year for major retailers and FTSE 100 companies, including Next, Ikea and Ford. Its product range includes loyalty cards, hotel key cards, key fob solutions and new generation smart cards.