Technical Publicity, part of the Technical Associates Group, has been hired by Latin American electronic motor manufacturer WEG to raise awareness of the company with German speaking countries across Europe.

The agency has also been tasked with raising general awareness of WEG and its expertise, and in particular, to WEG’s energy efficiency credentials amongst European engineers.

This follows Technical Publicity Germany’s launch of WEG’s W22 Super Premium Motor and CFW500 inverter drive at the SPS IPC Drives event in 2012.