Technical Publicity, part of the Technical Associates Group based in Bedfordshire, has opened a subsidiary near Hamburg, Germany.

Henrike Boysen, a qualified electrical engineer with a degree from Technische Universität Carolo-Wilhelmina zu Braunschweig, has been appointed as managing director of the business. Boysen was formerly an account director for Technical Publicity in the UK, and also has editorial experience. Following her time with Technical Publicity, she spent several years in the USA and has now moved back to Germany to start up Technical Publicity Germany.

After a number of years working in agencies with an international scope and particular focus in the electronics and automotive sectors, Mark Herten has also joined Technical Publicity Germany in the role of account manager, supporting Boysen in all existing business.