Technical Publicity UK has been hired by Cummins Allison to expand its European footprint.

The agency, which is part of the Technical Associates Group, is launching a number of products to various countries within Europe, a task which requires regional media knowledge, and translation and language skills. Technical Publicity is also currently working on media briefings with attending press to support the company’s presence at the ParkEx event in Birmingham in April 2013.  

Cummins Allison, which develops advanced technologies for counting, sorting and authenticating currency, is working with Technical Publicity on a project basis. The relationship comes as a result of the agency’s reciprocal partnership with the full-service marketing and PR firm, Outlook Marketing Services in the US.