Telegraph Media Group to relaunch Telegraph Motoring
The Telegraph Media Group (TMG) is to relaunch its Saturday Motoring supplement on 6 September under the title ‘Cars’.
The rebrand will unite the Saturday print section and the digital motoring channel with TMG’s other motoring product – its Cars channel. The Cars channel launched in March and aims to assist car buyers in their vehicle search.
Erin Baker, managing director, Cars, TMG, said: “TMG now has a huge portfolio of automotive products, from our traditional Saturday print section, to our new Facebook page, via our Cars channel and YouTube assets. Relaunching all our offerings under one name will give our readers and clients clarity, consistency and familiarity with the brand.”