The communications consultancy Templars has gained a B2B and B2C contract for the launch and foreseeable future of a multi-million pound price comparison site. Covéa’s new company will launch in early 2012 and is set to meet the needs of the brokers and those selling insurance directly.

Kitty Parry, Managing Director and founder of Templars commented “This is an exciting win for Templars and a great opportunity to exploit our thinking and leverage our work with other price comparison sites and financial journalists.

“We have worked with Debra Williams the new CEO before, and we know her as one of the brightest minds in the insurance industry. She has vast experience of the aggregator market. We look forward to supporting them launch the site and strengthen their brand.”

The consumer campaign will commence in early 2012.