PR agency The Cult has been appointed to represent The Magical Lantern Festival following a competitive three-way pitch. The agency has been tasked with implementing a national and regional online, offline and social media campaign to drive ticket sales for the event, which runs from 3 February until 6 March 2016 at the Chiswick House Gardens. 

The Cult has also been appointed to represent Montagne Jeunesse’s beauty brands 7th Heaven and Earth Kiss with a series of events and stunts over the next 12 months to celebrate the brand's 30th year anniversary in 2016. The stunts will be supported with an editorial campaign focusing on the brand’s heritage.