Fashion retailer Stuarts London has appointed The Cult to handle its UK PR, with a brief to enhance public awareness of the brand with a campaign rooted in its rich heritage.

The West London store was established in 1967 and quickly became a focal point for the capital’s Mod movement, before riding the changing trends into the 80s with brands including Baracuta, Fred Perry and a focus on top quality denim. The family business, owned and run by the Grewal brothers since 1985, continues with collaborations, exclusive items and link-ups with the biggest names in fashion.

Matt Glass, partner at The Cult, says: “Stuarts London is a fashion store with an incredible heritage and a reputation for being the best in the business. They’ve been an integral part of every style scene that’s happened in the UK for nearly 50 years, and we’re really excited to have been asked to play a role in their ongoing business.”