The White Room has been appointed by Light & Space Interior Design Co to develop a consumer PR campaign to broadly target the interiors and lifestyle media.

Light & Space Interior Design Co is a new web-based company that specialises in eDecorating (online interior design) for budget-conscious consumers, offering fixed price, bespoke design services that help clients achieve the interior style that suits their particular lifestyle, design taste and budget, wherever they live.

The PR campaign will be specifically tailored to build the brand and deliver a strong product message to successfully position Light & Space within the interiors and lifestyle press. The White Room will explore a variety of communication channels including national broadcast as well as regional press with the aim to generate a sufficient and consistent amount of press interest.

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