The White Room has been selected to launch and handle a consumer PR campaign for www.worldstores.co.uk, one of the largest e-tailers offering a selection of over 180,000 home and garden products.

The White Room will adopt an ongoing targeted and proactive approach for WorldStores that will help to establish brand presence and build awareness in the relevant interiors and lifestyle media sector.

The White Room aim to keep WorldStores huge product range consistently in front of the press to prompt media engagement. Based around seasonal trends and styles that are commonly covered, this tailored weekly email activity will also consist of working closely with the client to establish best selling products for each month. That way, The White Room can ensure that products promoted are pertinent to editorial and valued by the brand’s targeted audience, which will help to generate sales and nurture customer loyalty.