Threepipe to develop Parkrun’s brand positioning
For Parkrun, which is a series of free, weekly, timed runs managed entirely by volunteers from the local community, Threepipe will to help develop and articulate its brand positioning and engage with new potential partners. It will define its values, positioning and key messages as well as planning a targeted PR campaign aimed at raising awareness among potential commercial and public sector partners.
Joining Threepipe are Sam Van Tilburgh as social media director, supported by account manager Justin Schwartz. Van Tilburgh has worked at advertising agency Wunderman and more recently as chief discovery officer at mobile tech start-up 22cans. Schwartz began his career in New York working for 360i as a social publicist.