B2B communications agency TK Associates is now working with software firm, Applied Predictive Technologies (APT), to develop its profile and business in the UK.

Phil Marsland, formerly Vodafone UK’s head of customer marketing, has joined APT as senior vice president for Europe, based in its new London office. His remit is to build on the company’s ten years of success in North America.

TK Associates’ brief is to work with Marsland and the rest of APT’s management team to shape the firm’s communications and to run a media and analyst relations programme. The primary focus will be on reaching business, marketing and IT directors in the banking, retail, consumer product and hospitality sectors.

APT, established in Washington in 1999, provides management systems called Test & Learn™. These help companies scientifically assess the effect of sales, marketing, product and capital initiatives and tailor them for maximum impact before rolling them out.

TK Associates is an issues-focused and business-to-business communications consultancy focusing on communications strategy, media relations, stakeholder relations, copywriting and consultation exercises.

[lnk|http://www.tk-associates.com/|_blank|TK Associates]
[lnk|http://www.predictivetechnologies.com/|_blank|Applied Predictive Technologies]