Toshiba appoints Hotwire for France strategy

Hotwire has been selected by Toshiba Systèmes France to design and implement a strategy aimed at the company’s target markets.

Toshiba Systèmes France is one of the French divisions of the Japanese technology company and manufactures a range of products for the consumer and B2B markets. Along with laptops, televisions and camcorders, it also offers processing systems and e-ticking hardware for corporate clients. 

Hotwire has put forward a plan that aims to promote Toshiba via a targeted market approach. The programme aims to support its brand in the consumer IT and electronics sectors, key vertical markets, and consumer and corporate energy efficiency markets. The collaboration aims to establish relations with influencers, in addition to handling corporate public relations in accordance with the company strategy, targeted at both traditional and online media. One of Hotwire's first activities was to assist Toshiba at the recent IFA exhibition.

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