TotalMobile has appointed Highland Marketing to support its launch into the UK healthcare market.

The agency will help promote the benefits of the TotalMobile App Platform solution by utilising its industry and market knowledge.

Highland Marketing have been tasked to develop, lead and deliver a PR strategy aiming to raise the profile of TotalMobile, position the organisation as ‘thought leaders’ in the mobile working and workflow management solutions segment, and promote the App Platform as the ‘solution of choice’ amongst NHS trusts and health boards.

TotalMobile App Platform draws information from multiple systems to a mobile device to allow frontline healthcare staff to reduce their time on administrative tasks and travelling, spending more time on patient-related activity.