Tourism Ireland has appointed Four Communications for a region-wide public relations programme.

Four Communications will work with the tourism board responsible for marketing the island of Ireland overseas on positioning Ireland as a must-visit holiday destination for both local and expatriate residents in the GCC. Four will provide PR and press office support in both Arabic and English, as well as identifying opportunities such as trade missions, key events and creative projects.

Tourism Ireland works to raise the profile of the island of Ireland overseas through a range of incentives and promotions.