Turn Key appointed by Hitachi Personal Finance

Turn Key has been appointed by Hitachi Personal Finance to execute a creative brand awareness campaign to promote its new 4.0% interest rate.

The campaign – ‘No tall tales. Just low rates.’ – was implemented across different media channels including outdoor, direct mail and social media.

As part of the wider Hitachi Group, Hitachi Personal Finance provides over one billion pounds of consumer lending each year and has provided loans to more than five million UK customers.

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