Turn Key has been chosen to work with The Core shopping centre in Leeds. The integrated marketing agency will help lead the brand in a new creative direction for 2013 with a string of innovative campaign elements.

The agency will be responsible for growing the shopping centre’s target audience and widening its existing customer base by transforming the brand and promoting The Core’s new look to the general public.

The first phase of the project will involve brand development, retailer presentations, a new website design and external signage. Advertising will also begin early next year to introduce Turn Key’s bold, bright and integrated campaign.

Turn Key already works with a range of retail clients including international property developer, Hammerson and the Eden Shopping Centre in High Wycombe.

For more information please contact Leanne Bayston at Leanneb@turn-key.co or on 0113 2461191.