Leeds-based integrated marketing agency Turn Key has been appointed by hair extensions brand Great Lengths to manage its marketing, PR and digital activity.

Turn Key will be responsible for delivering an integrated PR and marketing strategy to refine the brand and increase awareness to the consumer and trade markets. The strategy will include a strong focus on media relations and celebrity targeting as well as promoting the launches of products, training courses, brand ambassadors and events.

In line with the marketing strategy, the agency had also been appointed to design and build the consumer-facing website www.greatlengthshair.co.uk.