The Restaurant Experience has appointed instinct pr to handle its nationwide web and TV launch.

Launching today, 1 March 2012, The Restaurant Experience is an interactive dining experience concept designed by TV chef Jonathan Davies and Michelin starred chef John Burton-Race, who met through the ITV show Britain’s Best Dish in 2010. The concept revolves around creating the world’s first interactive restaurant that will see the public voting on every aspect of the way it is run, from the chefs and the cuisine to the décor and location.

instinct pr will kick off the PR campaign immediately and will be working with hospitality PR consultant, Natalie Still, to direct the project. The PR campaign will include a press day, social media and handling the production of a forthcoming TV show.

[img|jpg|The Restaurant Experience]