Thinking Slimmer, creators of the Slimpod, a unique diet-free way to lose weight, has hired Entice Communications to help build brand presence in the consumer press, by raising awareness of cognitive hypnotherapy, and how it can be used to gently retune the brain to change a person’s attitude towards food.

The agency won the account through a referral, and will be working with Thinking Slimmer on a retained basis.

Entice is also working with Tanita, the manufacturer of precision scales and body composition analysers, to create a unified voice for all copy on their soon-to-be-launched European website. The agency will be working with Tanita on a project basis.