Valassis, a coupon and voucher services provider, has appointed Clareville to handle its B2B media activity.

Valassis performs crucial data management and financial clearing services for the likes of Sainsbury's, Unilever and Associated Newspapers, and is responsible for handling most of the UK's coupons and vouchers.

Fulham-based Clareville will work to raise the profile of Valassis, drive enquiries and increase understanding among key decision makers and influencers.