Vitis PR, a B2B agency in Birmingham, has won the contract to manage public relations for the Institute of Consulting.

The contract will see Vitis PR raising the professional body’s profile with members, buyers of consultancy services and the consulting industry as a whole. Vitis PR will support the Institute of Consulting’s aims of growing membership and attracting younger members through a tailored media relations programme.

Vitis kicked off its PR campaign alongside the Institute of Consulting’ launch of Battle for the Boardroom, an online game, which has been played by 1.7 million individuals from around the world in just 6 months. The next stage of Vitis PR’s plan to engage key audiences is to place articles detailing the use of consultants and how to buy consultancy services in the national and business press.