W appointed by MOBO

W has been appointed by MOBO to raise the profile of the MOBO Movement – designed to increase creative talent diversity – and generate a buzz around the brand ahead of the 20th anniversary of the MOBO Awards.

MOBO Rise With Us Season, which launches on 28 September, will feature events and activities dedicated to raising exceptional talent to the forefront of popular British culture.

To kick off the campaign, W will work on a study on diversity from the MOBO organisation and the Creative Industries Federation, set to be unveiled at an event taking place at the BFI on 28 September. The report outlines a series of steps the UK’s creative sector must take if it is to be truly representative of Britain’s communities.

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