Produce World, a grower and supplier of fresh produce, has appointed Cambridge-based Ware Anthony Rust (WAR) to carry out corporate public relations activity for the group.

The appointment follows a period of working together on an ‘ad hoc’ basis, during which WAR undertook a variety of assignments including media relations for the group’s CSR programme.

Alison Taylor, Head of PR at WAR said: “This is an exciting time to be working with the Produce World Group…Part of our brief is to ensure that Produce World is rightfully recognised as one of the leading growers and suppliers of high quality fresh vegetables in the industry, promoting the many facets of its business, including its major role in the UK organics sector.”

Produce World’s sourcing is a combination of produce from its own farms, joint-ventures, and collaborative working with dedicated grower groups, supplying a variety of root vegetables, potatoes, brassicas, alliums, and organic produce to leading retailers, food service and manufacturing customers.

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[img|jpg|Produce World’s fresh vegetables]