Strategic and creative agency Ware Anthony Rust (WAR) has won the Best Use of PR award at the B2B Marketing Awards 2010 in London.

The accolade was awarded for WAR’s late payment campaign, devised for client Bacs Payment Schemes Ltd (Bacs), to raise awareness of the issue and its impact on British SMEs.

WAR’s campaign communicated key messages to a business audience of more than 250 million, through over 200 pieces of media coverage in national newspapers such as the FT, Independent and Guardian, broadcast media including BBC Breakfast and Working Lunch, business, trade and regional press.

Picture caption from left to right: James Farmer (B2B Marketing Publisher), Alison Taylor (Head of PR at Ware Anthony Rust) and Shelby Haslam (Head of Planning and Digital at Ware Anthony Rust).

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[img|jpg| The Ware Anthony Rust team ]