Munich 2018, a Bid Committee for Olympic and Paralympic Winter Games, has appointed Weber Shandwick to support its international communications campaign.

Colin Byrne, CEO UK and EMEA said: “We are honoured to be engaged to support Munich 2018. Our goal is to provide a winning global communications programme for Munich 2018 and support them throughout their journey across the world. Our Global Olympics practice, which helped lead the past three Weber Shandwick bidding campaigns including Sochi 2014, will bring to bear the best bidding and campaigning experts we have in our roster to support this effort.”