WEG, a global systems supplier in the power distribution, automation and control sectors has appointed Technical Associates Group to handle its PR and reposition the brand across Europe and the Middle East.

The announcement builds on the relationship WEG already has with Technical Publicity Germany, who were appointed to raise awareness of the brand in German speaking countries in Europe. 

Technical Associates will offer a centralised, integrated marketing service to WEG, delivering consistent messaging and campaigns which aim to be respectful of local cultural nuances.