Joe&Seph’s gourmet popcorn has appointed specialist food and drink PR agency Westbury Communications to represent its brand in the UK.

Westbury’s aim will be to increase corporate and product awareness through strategic media relations targeting trade and consumer press whilst supporting the brand’s commercial strategy.

Joe&Seph’s Gourmet popcorn launched at Masterchef Live in November 2010 and has launched 6 new flavours this month, creating a range of 12 sweet and savoury luxury popcorn blends. On top of the e-commerce website, the brand is now available at Brent Cross shopping centre and Selfridges.

[lnk|http://www.westburycom.co.uk/pages/home|_blank|Westbury Communications]