Premium fashion brand Whistles, has appointed Leeds-based Chocolate PR, to head the publicity and event management for the unveiling of the new Spring Collection.

Whistles Leeds will welcome a selection of over 100 of Leeds’ key business-women by VIP invitation only, as the store is transformed into a spring awakening, showcasing the new collection on the 14 April.

Retail expert and ex-Topshop brand director Jane Shepherdson has overhauled the Whistles brand and recognises the need to work regionally to communicate the new brand message in a way that is relevant for the local audience.

Whistles CEO Jane said: “Leeds is renowned for its shopping culture and fashion savvy women so we felt the Whistles brand could really resonate, it’s definitely a growth market for us as there is so much untapped potential; we now want to focus our strategy and really bring to life the whole Whistles experience to the Leeds customer. We looked to work with a local agency that really knows the region and reflects our brand’s style to create an event with real flair and we approached Chocolate who clearly know the market.”

[img|jpg|Whistles CEO Jane Shepherdson]