White Light Media has announced the launch of Hot Rum Cow, its first newsstand title.

The 100-page quarterly magazine will launch in the New Year and will explore the history of alcohol and celebrate great drinks.

The magazine will be edited Liz Longden who will work alongside publisher Fraser Allen and creative director Eric Campbell. They will be supported by a team of three writers and two web developers.

More information on the title will be available on FeaturesExec closer to the launch. A 16-page sample issue can be viewed at www.hotrumcow.co.uk.