UK-based technology PR consultancy Whiteoaks has promoted Hayley Goff to its board of directors.

In her new role, Goff will primarily focus on client services, and drawing on her extensive experience at Whiteoaks, coordinate large scale pan-European programmes for a range of leading hi-tech companies.

Goff joined Whiteoaks in 2004 as project manager. Since then she held several senior posts within the company before becoming a senior account director in 2010. Most recently, Goff was associate director, a role which included responsibility for two Whiteoaks account teams, overseeing campaigns and offering strategic advice to a wide range of international technology clients.