The Whiteoaks Consultancy, a UK-based technology PR consultancy, continues its programme of expansion with the appointment of Zara Lintin as account director. This role is one of a range of new positions created at Whiteoaks over the past year to meet demand for the firm’s new approach to defining and delivering PR.

Zara is responsible for the strategic development and planning of campaigns for some of the firm’s major clients, including Autodesk, SAS and Oki. She comes to Whiteoaks with around 15 years’ experience of technology PR working for London agencies such as Peppercom and in the Middle East. During this time she has delivered results for high-profile brands such as Cisco, Hewlett Packard and Avaya.

Whiteoaks has seen revenue grow more than 21% during the last financial year and has recently launched a new proposition, 360 PR, designed to challenge traditional concepts of how PR programmes align with business goals. To complement this new approach it has embarked on an assertive programme of growth, recruiting experienced key PR professionals and promoting talent internally.