Wienerberger, a provider of wall, roof and landscaping innovations, has launched its first strategic marketing campaign in the UK.

The Austrian company is working to shift its offering from product manufacture to building solutions Through targeted campaigns within each of its three categories – wall, roof and landscaping – the company intends to show customers it can cater for the entire building envelope and provide exceptional levels of service at the same time.

The marketing activity consists of an integrated PR, social media and advertising campaign to target each of its key customer bases: local authorities and social housing providers, developers, architects and specifiers, brick factors, builders’ merchants and roofing stockists, roofing and building contractors, and householders.

The marketing campaign will be led by director of marketing Annette Forster to support Wienerberger's commitment to improved customer service.