Carhiremarket.com has selected Wildfire PR to manage its UK PR activity. Wildfire will help position the car rental comparison site as the first port of call for anyone wanting the best deal on local or international car hire. The carhiremarket.com account will be led by managing director, Debby Penton. PR activity will be focused on increasing carhiremarket.com’s brand reach and maximising the company’s recognition amongst British consumers. The Wildfire team will focus on driving interest around the brand and extending carhiremarket.com’s reach to new audiences, including online communities and money saving sites. Wildfire PR is a full-service PR consultancy for IT, telecoms, consumer technology and B2B companies, established in 1995. Clients include: JABRA, Humax, Pioneer, Tealeaf, GN and Kaseya. [lnk|http://www.twitter.com/wildfirepr|_blank|Follow Wildfire PR on twitter] [lnk|http://www.wildfirepr.co.uk|_blank|Wildfire PR]