Car parts specialist CES has appointed Willoughby PR to handle the launch activity of its new consumer website, Autosessive.com.

Building on the launch of Willoughby PR’s digital division earlier this year, the Birmingham based agency will combine retail experience with digital expertise to make social media the driving force behind a launch competition to find Britain’s biggest car obsessive.

Jane Ainsworth, managing director of Willoughby PR said: “Launching the Autosessive website is a great experience for us and draws on our knowledge of social media as a PR tool. The four month project has got off to a positive start and is set to be a really fun account for all involved.”

One of Willoughby’s digital PR campaigns has been shortlisted for two awards at this year’s Midlands CIPR awards.

[lnk|http://www.willoughby-pr.co.uk/|_blank|Willoughby PR]