Women’s Institute appoints Umpf

Umpf has been appointed by voluntary women's organisation the National Federation of Women’s Institutes (NFWI) to support communications around its centenary year in 2015.

Starting in January and running throughout 2015, various activities are planned to celebrate 100 years since the WI’s first UK meeting in 1915. Umpf will be working with the NFWI to amplify those activities as well as running creative campaigns to celebrate the history of the organisation and raise awareness of the organisation as it stands today.

Umpf will provide media relations support around the milestone as well as develop strategic, creative communications campaigns to keep the centenary in the news year-round. The team will also work with the WI on a number of online campaigns to directly involve members in the celebrations.

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