Media Bulletin

Wool title gets in a Twist

By Staff

4th August 2008

Category: Trade

The Wool Record, a magazine for the global wool industry, is to be re-launched in September with the new name Twist.

The new title will extend distribution to retailers and designers across the world, in addition to the core manufacturing readers. Twist will launch with the tagline ‘The International Magazine for Luxury Fabrics, Yarns and Fibres.’

Editor Jonathan Dyson said: “The wool industry is more keen than ever to promote this widely misunderstood fibre to a generation of fabric and fashion buyers encouraged to buy cheap – ie. cotton and synthetics. Twist will explain the properties and benefits of wool, and position it where it belongs among other luxury fibres like cashmere and silk.”

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=5081|_self|Wool Record]
[img|jpg|Twist cover]

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

22nd February 2017 Trade

Role change for Sam Clayden at The MJ

22nd February 2017 Trade

Time to Foster something new - Matt Foster to leave Civil Service World

21st February 2017 Trade

Sophie Barnes promoted at Inside Housing

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more