The agency has been tasked with delivering a digital and traditional PR programme, targeting Neff’s consumer and trade audiences in order to raise brand awareness and highlight the 40 year old brand’s heritage. To meet the brief, WPR has created and launched the nationwide Bake It Yourself campaign to encourage the nation to get baking, as well as carrying out a national domestic skills survey and a radio syndication day.
WPR has also secured a consumer and retail brief from luxury vinyl flooring company Karndean Designflooring. After two years working with the commercial team, the agency has now been tasked with raising the profile of the brand within a broader range of consumer and lifestyle press.
Photo, above: WPR Neff team. L-R Emma Vaughan, Kelly O'Hanlon, Katie Honeybourne.