Punch Communications has been re-commissioned to handle PR for the trading and retail arm of leading conservation organisation WWF-UK. Now known simply by its initials and the panda logo, WWF previously worked with Punch Communications back in 2003.
Punch will begin a series of PR led activities including the promotion of its online shop wwf.org.uk/shop. The campaign will focus on generating consumer awareness across a range of sectors such as the shopping, fashion and lifestyle press both off and online. Punch will also aim to drive visitors to wwf.org.uk/shop, to increase sales, with all profits made from the online shop going directly towards WWF conservation projects around the world.
Holly Henstock, account manager of PR consultants, Punch Communications, said: “It is fantastic to be involved with promoting WWF again. In the past purchases have predominantly been made through the printed WWF catalogue, the challenge we face is to now encourage these sales online. As Christmas draws ever closer, all the WWF products will be suited for festive gift guides and appeal to those who are keen to support WWF’s projects.”