The autumn 2011 issue of YOU Inspire, the twice-yearly luxury fashion supplement to The Mail On Sunday’s YOU magazine, was published simultaneously in print and as a fully interactive iPad app on Sunday 18 September.
The new iPad issue was released along with an updated version of the iPad app itself, allowing iPad owners to begin reading the latest issue of the magazine while it downloads in the background. Both the YOU Inspire iPad app and its magazine issues are downloadable free of charge.
Aimed at the luxury end of the fashion market, the magazine features designers from Prada to Chanel, Missoni, Max Mara and Louis Vuitton. The iPad edition includes additional material such as behind-the-scenes videos of the magazine’s fashion shoots, plus the ability to view products in close-up. Every page is designed in portrait and landscape versions, allowing readers to switch orientation simply by rotating their iPads at any time.
YOU Inspire on the iPad was produced in-house by Associated Northcliffe Digital, the digital arm of The Mail On Sunday’s publisher Associated Newspapers, using Adobe’s Digital Publishing Suite.
Alastair Dabbs, a freelance journalist and Digital Publishing Specialist, who worked on the creation of the app said, ‘What an iPad edition allows us to do is insert more content in a similar way that websites do. We don’t have to make our features fit a physical number of pages. We can run a full-length, uncut version of an interview without worrying about running out of space. If there are more pictures available, we’ll put as many in as we like. Animations, video, 3D product models, zooming in… we have as much space as we want.’