ZTE appoints Hotwire to handle European PR

Hotwire has been appointed by mobile phone manufacturer ZTE to handle the European PR for its mobile devices.

The agency has been tasked with supporting ZTE’s business goal of gaining a top three position in the global smartphone market within three years.

The campaign will see Hotwire lead a consumer and corporate PR campaign, raising the brand and corporate reputation across Europe (UK, France, Germany and Nordics via affiliate Northern Link). Hotwire will offer strategic consultancy and PR support through media relations and events that will help drive the launch of new handsets and build links with influencers, particularly in the consumer space. Hotwire takes over the account effective immediately.

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