i-D relaunches website
VICE UK has relaunched i-D magazine's website.
The Tumblr-like format is heavily focused on high-resolution visual content and video-driven editorials that feature prominent personalities in fashion and culture.
The video content will feature documentary series, episodic content and original short films including: 'A-Z Guides': a fun and informative video overview of everything from favourite fashion designers to the next top models; 'More Than A Model': showcasing the hidden talents of models and an inside look on their lives; 'Video Days': capturing 24 hours with icons of contemporary fashion, music and culture and 'Think Aloud': exploring the most important issues surrounding fashion through incisive interviews with fashion’s foremost authorities.
Users can also construct their own individually selected i-D experience; tagged interest topics feed into a personalised stream on the site, 'promoting interaction, individuality and originality'.