Children’s cancer research charity KidsCan has appointed Hale-based Rumpus PR to deliver an intensive 12 month programme of trade and consumer PR.

Tasked with raising awareness of the Salford University-based charity, Rumpus PR will undertake a campaign of national and regional consumer PR, with the aim of helping KidsCan to reach the £300,000 fundraising target it has set itself for 2013.

Key to the PR plan will be highlighting regionally and nationally, the groundbreaking research KidsCan undertakes and delivers. The PR agency has already secured primetime coverage for the charity on Granada Reports. In addition to delivering scientific and research-based messages, Rumpus PR will be raising the profile of fundraising activities such as shark dives, jail breaks and zip slides.

Gareth Clements, director at Rumpus PR, comments: “The work that KidsCan does on a daily basis is invaluable, however, as a charity, it relies solely on support from the public. By implementing a strategic and creative PR plan, we are hopeful KidsCan will not only meet its significant fundraising target this year, but exceed it.”