ResponseSource Blog

Influencers 101, PR

Influencers 101: How to choose an influencer

  When choosing an influencer is bigger better? Probably not. It may seem like a great idea to pick a mainstream influencer - someone with a huge reach that everyone has he[...] 3rd August 2017
PR, PR Tips

How do stories make it into the news?

Successful news stories have one thing in common - they capture attention. Whether it’s a good-feeling piece or a tragic disaster, news stories need to offer something unexpected to[...] 24th July 2017
Influencers 101, PR Tips

Influencers 101: What makes an influencer?

Businesses once had the power of persuasion but for many that is no longer the case. For brands the overall agenda is to make money, so the advice they provide is likely to be in thei[...] 6th July 2017
How to..., PR Tips

How to always work for an award-winning PR agency or de...

In some ways it’s simple - just win some awards. But who has the time to apply in the first place? PR awards are everywhere, from sector specific accolades to large scale nationa[...] 26th June 2017
PR, PR Tips

PR Tips: 21 ways images can make or break your press re...

Sending an image with your press release should be common sense – but are you really using photos correctly? Journalists and bloggers will be more likely to cover news that includes [...] 26th May 2017
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