ResponseSource Blog

PR, PR Sector Focus

PR Sector Focus: Travel

This month's PR Sector Focus is on the travel industry. Is it all sitting on the beach and sipping margaritas? We don't expect so. We spoke to four industry professionals to get the in[...] 26th July 2017
PR, PR Tips

How do stories make it into the news?

Successful news stories have one thing in common - they capture attention. Whether it’s a good-feeling piece or a tragic disaster, news stories need to offer something unexpected to[...] 24th July 2017
PR

Future of PR: Communication in the age of AI, automatio...

What does the future hold for the PR industry? We spoke to PR practitioners across the industry and asked how they see public relations changing and adapting in the future.  [...] 18th July 2017
PR

History of PR: Communication before the internet

  The need to communicate has always existed, as has the want to be seen in the best possible light. From scribbling on cave walls to live streaming videos, a large variety of[...] 14th July 2017
Influencers 101, PR Tips

Influencers 101: What makes an influencer?

Businesses once had the power of persuasion but for many that is no longer the case. For brands the overall agenda is to make money, so the advice they provide is likely to be in thei[...] 6th July 2017
How to..., PR Tips

How to always work for an award-winning PR agency or de...

In some ways it’s simple - just win some awards. But who has the time to apply in the first place? PR awards are everywhere, from sector specific accolades to large scale nationa[...] 26th June 2017
Just for fun, PR

Pups of PR - the industry's secret weapon

For Bring Your Dog To Work Day (23 June 2017) we asked the PR community to send us pictures of their office pups. It's certainly been a wonderful week for my inbox as cute pup pics rol[...] 23rd June 2017
Events, PR

PRmoment’s Future of Influencers event

Last week I attended PRmoment’s latest industry event. The theme was how communications professionals currently use influencers to spread messages, and what this could mean for future P[...] 19th June 2017
PR, PR Sector Focus

PR Sector Focus: Food and Drink

Often the way PR is approached will depend on the sector. We wanted to explore this further so have created a new feature to highlight how PRs in different sectors feel about their roles [...] 13th June 2017
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