Media Bulletin

Campaign redesigns print issue

By Staff

10th February 2014

Category: Trade

Campaign has refreshed its design and content.

From 6 February, the weekly magazine for advertising executives features the column 'The World's Talking About', which identifies marketing campaigns or stunts that have become topical phenomena in the world of social media.

Campaign has also brought back its diary page with greater emphasis on advertising professionals' social media activity.

According to the magazine, the changes are "part of a strategy to increase its international focus and place a stronger emphasis on digital innovation."

 

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