Media Bulletin

Restructure at several Haymarket titles

By Staff

19th December 2012

Category: Trade

The Brand Republic division of Haymarket Business Media, which publishes Campaign, Marketing and PRWeek, has announced some editor-level staffing changes as part of a new focus on its core brands and digital publishing.

The division is replacing the traditional editor role with the new position of brand editor. The change reflects the fact that a modern editor has a multi-channel role, overseeing content via websites, apps, print products and live events. Digital content becomes the priority for these brands. As a result, many job titles will change to "reflect the new emphasis on digital engagement and the fresh skills being developed." Campaign, Marketing and PRWeek will continue to have print products while reader demand exists.

Danny Rogers takes over as brand editor of Campaign and Media Week, responsible for all editorial content covering the advertising and media industry. He will retain his group editor-in-chief role, and will continue to oversee PRWeek, which he began editing in 2005, until a dedicated brand editor is appointed.

Campaign (website, print and app) and Media Week (website) will be produced by a single editorial team. This includes a newly appointed head of media, Arif Durrani (formerly group news editor), and a news editor, Maisie McCabe (formerly senior reporter).

Jeremy King, previously editor of Media Week and Event, has left Haymarket to take on the role of communications director for the music venue The O2.

Claire Beale moves from Campaign, which she has edited for eight years, to become brand editor of Marketing, responsible for all editorial content aimed at brand owners and client-side marketers. Beale will work with an enhanced editorial team on Marketing.

The editor of Marketing, Noelle McElhatton, has decided to leave Haymarket after 12 years at the company. McElhatton will undertaking a course at City University while working as a freelance consultant. 

Group social and international editor Gordon MacMillan becomes editor of BrandRepublic.com, which refocuses as a portal and aggregation site for the entire marcoms sector. Brand Republic will be powered by Campaign, Marketing and PRWeek but will also curate content, opinion and blogs from a variety of external sources. MacMillan will retain his role as group social media editor.

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